marketing

a lot of people think marketing is something extremely DUH. it's about things which are so obvious that you dont have to study to know how to do it. but in actual fact, it's an art. it's not something that you can study for and just keep getting better and better in it. i'm beginning to think that being a good marketer, has nothing to do with intelligence also. perhaps more to do with experience, your observation skills and really just how perceptive you are. most importantly, one must have foresight. a good marketer must be able to visualise. a good marketer must be able to predict that if he does A and B, C and D will happen. you must be fast to spot trends, fast to react with an effective solution. you must know what other people want.

i know what i want. but is what i want what everyone wants? how the hell would you ever ever know whether you're right or not? except until you actually implement it and see results...and by then, sometimes it's too late...