A giant mirror was built that allowed passers-by to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo , Japan.
In another creative idea by The Fitness Company, 'dumbbells' were placed at various subways in New York City, which create an illusion that the person holding the safety bar is doing weights.
A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.
A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws. Enquiries and enrolment went after up this promotional stunt.
An ambient exercise to promote Eatalica burgers. A 'Caution - Wet Floor' board was placed near an Eatalica burger signboard. The copy on the board reads, 'Oogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant'. (Eatalica is an American-Italian food joint in Chennai, India.)
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